2019 SEO Case Studies

Real Client Case Studies For Search Engine Optimization

One way to show search engine optimization tactics do work is to back up the work with actual website data.

The following SEO case studies show how proper website optimization strategies customized to each specific website helped improve their organic search presence.

Good SEO Strategies For Websites That Help Promote Organic Growth

I approach each SEO project with excitement and devotion by creating a customized strategy rather than using a cookie-cutter one size fits all formula. I create unique SEO plans for each individual client to address and resolve META, on-page content and technical development issues.

After an initial SEO audit, I create a well-thought out search engine optimization plan to gain search engine rankings on new keywords and to improve the current keyword position on existing phrases the website is already ranking for. Once the SEO strategy is provided and its executed properly and in a timely manner, almost all clients see positive results and increased organic traffic on their website

List of Real SEO Client Case Studies

I’m sharing six search engine optimization case studies for some of the clients I currently work with. The below websites demonstrate my ability to optimize a variety of businesses offering different services or products for organic growth.

Case Study #1: Women’s E-commerce Hair Business Website

For several years, the majority source of traffic for this e-commerce website selling women’s wigs and hairpieces was from paid search. It was very costly.

While PPC remains a part of the client’s digital marketing strategy, the money have saved by dominating product related keywords and phrases has cut their online ad spending by almost 50%.

User traffic from organic searches has also increased to the website along with total revenue from organic traffic increasing 52.75% year over year.

Sept 1, 2018 to Feb 28, 2019 vs Sept 1, 2017 to Feb 28, 2018
6 month year over year organic traffic comparison

SEO Strategy Success Factors:

  • Created an SEO strategy to optimize 25 pages per week starting with main website pages followed by category pages. No actual product pages have been optimized, yet.
  • Research was done to provide the client with a list of new keywords and phrases they were currently not ranking for. The keyword report also offered additional target words to help improve existing page content.
  • Addressed 404 errors by setting 301 redirects in place which helped lower bounce rate by 5.53% YOY.
  • Provide trending page ideas to capture organic search traffic and drive users to the website for specific to holiday, seasonal or niche product searches. A general example of trending keywords would include a focus specially on “Easter Hats” in March, “Favorite Fall Boots” in August or “Dressy Holiday Dresses” in November.

Case Study #2: Corporate Magazine Website

This niche publisher of a quarterly print magazine relied almost solely on direct mail for subscriptions until they reached out seeking alternative ways to improve site traffic and also sales through their website.

Transactions for online and print magazine subscriptions have increased 11.67% year over year based on goal conversion tracking. This client also saw a rise in email newsletter subscriptions from new users visiting the website for the first time.

Sept 1, 2018 to Feb 28, 2019 vs Sept 1, 2017 to Feb 28, 2018
6 month year over year organic traffic comparison

SEO Strategy Success Factors:

  • Created an SEO strategy to optimize 50 pages per month starting with main website pages followed by articles, news and corporate rosters. It took approximately 7 months to optimize the existing pages and I continue to SEO new content.
  • Worked with development to move the website from an unreliable hosting server to Page.ly which fixed slow loading issues, a page cache module was also added to speed up load time.
  • Provided individual page keyword research to improve content writing, H tags (heading titles) along with internal linking opportunities to other pages within the website.

Case Study #3: National Medical Practice Franchise Website

This case study is for the main medical practice website which lists all of the franchise locations, it does not include data for the 100+ individual micro-sites for each of their clinics located throughout the United States.

The client’s main spotlight is to drive as much organic traffic to each of the location pages listed on the website with local clinic event listings as the secondary focus.

Overall organic traffic to the website increased 11.48% year over year. In January 2019, I began the process of SEO’ing location specific pages on the website which has resulted in an increase of 4.27%% new organic sessions.

Sept 1, 2018 to Feb 28, 2019 vs Sept 1, 2017 to Feb 28, 2018
6 month year over year organic traffic comparison

SEO Strategy Success Factors:

  • Created an SEO strategy to optimize 25 pages per week starting with main website pages found in the navigation followed by clinic location and medical event pages.
  • Provided research to educate client on the use of synonyms to ensure all forms of target keywords were used within the META and the page copy. A general example of this would be using a word like “Web” and also the including the word “Internet”, to ensure site pages show up when people use different words for the same thing.
  • Worked with developers to add an SSL certificate to make the website secure and also to speed up web page loading time.

Case Study #4: Vintage Jewelry Store Website

Another eCommerce business who wanted to cut their PPC ad spending down by add SEO to their digital marketing strategies. The client wanted to gain better local search ranking position on a series of vintage and antique jewelry phrases.

Through the process of optimizing the website for the local Northeast US market, it saw organic traffic gains from all over the United States as well as new visitors from the U.K and Canada.

Revenue from organic traffic grew 241.95% year over year online and the brick and mortar jewelry store location saw an increase of walk-in customers.

Sept 1, 2018 to Feb 28, 2019 vs Sept 1, 2017 to Feb 28, 2018
6 month year over year organic traffic comparison

SEO Strategy Success Factors:

  • Created an SEO strategy to optimize 25 pages per week starting with main website pages found in the navigation followed by jewelry category and then individual product pages.
  • Gave the client with analysis of their top 5 online competitors for antique and vintage jewelry sellers to provide insight into their online marketing and SEO efforts.
  • Did extensive research to discover niche keywords for use in writing META titles and descriptions which the client also used for their Adwords PPC campaigns.
  • Resolved 404 errors from products sold and removed from website by redirecting the URL to the jewelry product category. By offering the user available products instead of displaying a “product not found” page, it helped improve bounce rates by keeping people on the website.

Case Study #5: Luxury Caribbean Beach Resort Website

This client wanted more organic traffic to his website which prior SEO companies had struggled to accomplish due to other luxury resorts dominating top search positions in the market area. The main focus was to optimize the website to bring in organic traffic from people searching for a specific area/region on the Caribbean island where the resort is located.

After the first full round of SEO completed in 2016, the website saw a gain of 15.18% when comparing year over year statistics. When organic traffic starting showing signs of plateauing in early 2017, it was time for a revisit. Using data collected in Analytics and Search Console, improvements were made to the META titles and descriptions based on what converting consumers were searching for. Character counts within META were also increased which allowed for additional keyword use.

Sept 1, 2018 to Feb 28, 2019 vs Sept 1, 2017 to Feb 28, 2018
6 month year over year organic traffic comparison

SEO Strategy Success Factors:

  • Created an SEO strategy to optimize the entire website over the course of 8 weeks. This started as a one and done search engine optimization job which consisted of writing new META titles and descriptions for all pages.
  • To ensure the website maintains its top positions in search results, I revisit the website every 4 months to make edits to further improve organic keyword targeting.
  • Provide keyword research and trending topic ideas to create fun and informational content specifically for SEO purposes.

Case Study #6: Digital Product, Software & App Development Company Website

This is another client who started out with a one and done SEO plan which was to optimize all of the site pages over the course of a few months with the main focus on gaining organic traffic from searches related to a very niche market UX and UI design service.

Since the initial round of search engine optimization done to the website back in early 2017, the site has seen a steady annual growth in organic traffic. Each month, new pages created by company staff are scanned and optimized while main pages are revisited twice per year to determine if new industry related keywords can be added or used to replace nonperforming keywords.

Sept 1, 2018 to Feb 28, 2019 vs Sept 1, 2017 to Feb 28, 2018
6 month year over year organic traffic comparison

SEO Strategy Success Factors:

  • Created an SEO strategy to optimize the entire website in one short when the initial round of title and description writing was done. This helped better position the digital app and software development company for specific keywords and long-tail phrases within organic search results.
  • Research provided every few months on local, regional and national competitors has helped give the client insight on what other companies are doing online which gives them an edge over them.
  • The client relies on a trending topics and new keyword discovery reports to create interesting content and articles. This ensures they are writing content that users are interested in and seeking more information on.